 United Milk Company actively engages in social activities, which aim at promoting and educating the society in the benefits of healthy nutrition as well as supporting the fight against osteoporosis. In 2005 and 2006 UMC initiated and carried out massive information campaigns about fighting osteoporosis, purchased and X-ray scanner for measuring of bone density and donated it to the Municipality of Varna, which was found to be in the greatest need for such an equipment.
 The donation was completely free of charge and was supplied with all belonging accessories and consumables. Now it is accessible to all people, who would like to have a screening of their bone system. The total amount of the osteoporosis prevention campaigns sums up to over BGN 300 000. Those campaigns were carried out in the 7 biggest cities in Bulgaria and the total audience that was educated in the ways for healthy nutrition and minimizing the risk of osteoporosis exceeded 3 million people.
United Milk Company believes in the power of every single gesture, every reached out hand, every help for the growing and success of our children. We strive to constantly support, encourage or simply bring joy to those ones, whom our future depends upon. UMC regularly donates products that are needed in children houses and hospices and collaborates with various organizations, media publications etc.
UMC supported the National Eurhythmics Federation in 2006, and has regularly supported ski schools for children and adults, children sport events, city marathons and many other events related to a healthy way of life.
For its socially-engaged and socially-beneficial activity UMC has been acknowledged by the UN Global Contract Initiative and has been nominated in the “Marketing for a cause” category by the Bulgarian Forum of Business Leaders, etc.
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Traditionally during the years, UMC has supported with its products the happiest of all holidays – 1st of June, the Children Day. This year we celebrated with the children in Sofia, Varna, Plovdiv, Shumen and Dobrich.
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 During season 2006-2007 Fibella sponsored the “Machirski sport” children sport club. Besides the light reflection jackets that we supplied, we also provided flavoured milk Fibella to support the young sportsmen.
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UMC provides milk and yoghurt products to support the children from the “Pavel Bobekov” child care facility in Panagyurishte.
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Fibella sponsors the “Dennitza Art” Child Education Center, which organizes performances in kindergartens and child centers across the country.
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 UMC joined the “You are not alone” campaign for support of the Bulgarian medics in Libya, by attaching stickers to Vereia and Fibella milk products.
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Vereia became main sponsor of the “Longest horo in the world” national Bulgarian initiative that was held on 24 May 2006. Over 6000 yoghurt units were handed out to participants, guests and curious citizens, who dared to join us despite the record high temperatures.
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 Fibella sponsored the Kiokushin karate tournament for children, which was held April 2006 in Burgas.
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